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Our guiding Principles

The retail outlet is the only source of revenue
Retail space is finite and sought after by most FMCG and pharmaceutical organisations
Brand strength is pivotal, but a high number of purchase decisions are made at the shelf
Picture of Success (perfect outlet) minus the Picture of Reality (what shopper sees) = Execution Gap or PoS – PoR = EG = Additional Revenue Opportunity

Ensuring a fair share of shelf and ultimately dominating the shelf is critical in managing sales, market share and revenue growth

PoS – PoR = EG = Additional Revenue Opportunity