Executrac was started in 2007. ABI (now CCBSA) was Executrac’s first customer. We commenced our relationship with a retail research sample of 750 outlets and 3 surveyors. Our key focus remains Retail Execution Tracking and we have accrued substantial Intellectual Property, institutional knowledge, and experience since our establishment on best practices in providing large volumes of accurate data.
Our aim is to assist our customers in achieving execution excellence in trade through relevant retail solutions based on sound insights.