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Why Executrac

Business Requirement

Traditional market traders

WHICH outlet types to reach, with which products, and at what price points

New emerging consumer-/channel opportunities

Robust data driven solution that keeps you abreast of consumer, channel and category opportunities and provide insights into business questions


Our understanding of competitive threats and real growth opportunities

EDS Approach

Develop Targeting Models for High Transacting, High Value, High Persistency Outlets & Merchants.

Identify potential in unexplored market area’s which have similar characteristics to your strong areas.

Provide high level sizing estimation of potential new area’s to target for growth.

Develop a full and up-to-date database of outlets in each geography.

Conduct an Every Dealer Survey in the key channels

Provide granular data on the market opportunity

Quantify the execution gap through sales driver tracking

Provide empirical data to inform route to market strategy and initiate demand creation

Use data for pay-for-performance measures and inform channel strategy

EDS Outcome

Direct Distribution

Import Brands

Sales Service

Primary Distribution


Stockist / Wholesaler

Last Mile Distribution

Outlets / Store


Micro Distribution