Performance Overview
The Performance Overview brings all key KPIs together – availability, pricing, visibility, promotions and forward share – and shows how each one tracks against historical and target values
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Driving Brand Performance with Actionable Insights
Full Visibility
See your brand execution and shopper experience clearly across every channel.
Strategic Data Use
Turn insights into smarter sales, marketing, and business decisions.
RTM Excellence
Strengthen route-to-market execution and measure partner performance effectively.
Focus Your Efforts
Channel resources into what matters most — the right customers, channels, and activities.
Future-Ready
Anticipate market changes and adapt with confidence.
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Asset Tracking, Digitisation & Automation
digitise Interactions
Digitise and automate every interaction across the trade ecosystem — from asset management to trade marketing — ensuring consistency, speed, and accuracy in every step.
Enable Multi-Domain Integration
Seamlessly connect multiple domains, systems, and stakeholders. Whether it’s sales, operations, or marketing, all data flows into one unified platform for clearer decision-making.
Achieve Vendor Agnosticism
Integrate effortlessly with any vendor or partner system. Enjoy flexibility and freedom without being tied to a single provider or technology stack.
Gain Near Real-Time Visibility
Monitor every asset, activity, and trade engagement as it happens. Access instant insights that allow for faster responses and improved operational control.
Focus on Lifecycle Management
Track each asset’s complete journey — from deployment and usage to maintenance and recovery — for smarter resource planning and reduced losses.
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Asset Tracking, Digitisation & Automation
business requirements
- Traditional market traders | Which outlet types to reach, with which products, and at what price points
- New emerging consumer-/channel opportunities | Robust data driven solution that keeps you abreast of consumer, channel and category opportunities and provide insights into business questions
- Informing | Our understanding of competitive threats and real growth opportunities
Build Intelligent Targeting Models
Develop data-driven targeting models that identify high-transacting, high-value, and high-persistency outlets and merchants. Focus your resources on the customers and partners that deliver the greatest long-term return.
Unlock New Market Potential
Identify opportunities in unexplored market areas that share similar characteristics with your strongest performing regions. Expand strategically with confidence and precision.
Estimate Growth Opportunities
Provide high-level sizing and estimation of potential new areas to prioritise for expansion and market growth. Turn insights into informed investment and planning decisions.
Maintain an Up-to-Date Outlet Database
Develop and maintain a complete, current database of outlets across every geography — ensuring accurate visibility, consistent communication, and improved operational efficiency.