Instore Pulse

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Why Executrac

Sales Driver Tracking

An Agile

Cost-effective solution that drives better actionability for your sales teams, execution partners and customers, leading to increased sales volume and market share

An Always-on

Solution to monitor holistic market dynamics

Business Requirements

Picture of Success (PoS)

The minimum execution standards for a particular outlet, customer or channel which could include availability, pricing, forward share, points of interruption, point of sale material, etc.

Execution Gap (EG)

The variance between the PoS and the PoR. Therefore, the Execution Gap = PoS – PoR.

Picture of Reality (PoR)

Actual execution standards as the shopper would experience them.

We audit over 20,000 stores per month through permanent employees

Send to field managers via Email or SMS

Dialy

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Filters, Slicers and trends

Daily updates

AVAILABILITY

By brand and pack
Own and Competitor

AFFORDABILITY (Pricing)

RSP
Own and Competitor

ACCESSABILITY (Forward Share)

By SKU and category
Own and Competitor
Shelf health

ACTIVATION (Promotions)

POS
Displays
Asset Tracking

META DATA

GPS coordinates
Date and time stamped images
Location data

Application

Pay for performance internal

Rebate agreement tracking

3rd Party SLA adherence

Business intelligence

Granular

De averaged

Outlet Health

The Perfect Store